hello, colorist ♥
ColorsCurious
Kawaii coloring books for cozy moments. This is the living reference for our visual system — colors, typography, tone, and usage rules.
Palette
Lead with Blush + Cream (60%), accent with mint/peach/lavender (30%), ink 10%.
Blush Pink#F7B9C4
Sunbeam Peach#FFC9A8
Cozy Mint#B8DDC8
Whimsy Lavender#D6C7EE
Vanilla Cream#FBF4EB
Typography
Heading · Display
Fredoka
Rounded, warm, slightly chunky. 400·500·600·700.
Body · Humanist Sans
DM Sans
Clean, readable at any size. 400·500·600·700.
Accent · Handwritten
Caveat
Use sparingly — like sprinkles. Max 1 line per layout.
Tagline
— kawaii coloring books for cozy moments —
Do's & Don'ts
✓ DO
- Lead with blush + cream
- Use bold ink outlines
- Leave generous whitespace
- Hand-letter one line per layout
- Speak like a warm friend
✕ DON'T
- Use corporate blues or greys
- Pick neon or saturated colors
- Set body type in a serif
- Overfill with emoji
- Sound corporate or salesy